2026-04-07
Gen Z's Sober Nomikai Shift
Traditionally, nomikai were seen as crucial for team bonding, a concept known as 'nominication' (a blend of 飲む, 'to drink,' and communication). However, younger generations are challenging this norm, prioritizing personal choice and well-being.
Saikin, wakai hito wa nomikai de osake o nomimasen.
Recently, young people do not drink alcohol at drinking parties.
Zetto-sedai no naka de wa, kaisha no nomikai de aete osake o nomanai sentaku o suru hito ga fuete imasu.
Among Gen Z, the number of people who purposely choose not to drink alcohol at company drinking parties is increasing.
Kachikan no tayōka o haikei ni, shokuba no konshinkai de wa arukōru o kaisanai komyunikēshon o jūshi shi, inshu o murijii shinai fūchō ga Zetto-sedai o chūshin ni hiromari tsutsu arimasu.
Against the backdrop of diversifying values, a trend of not forcing alcohol consumption is gradually spreading, centered around Gen Z, who emphasize communication at workplace gatherings that does not involve alcohol.